Media, Communications &
Creative Concept Development
Content
As a seasoned Content Professional, I have extensive knowledge of the important role communications and engagement play in the formula for success, having worked for such diverse organizations as Global Television, Arcadia Content, the Vancouver International Film Festival, the Ontario Association of Mental Health Professionals, the Canadian Chiropractic Association and the Maltby Centre for CYMH. I have helped these and other businesses, non-profits, and healthcare organizations to grow their social impact, build their membership bases and improve their bottom lines.
Messaging
As a Production Executive with Global Television / CanWest Broadcasting, I sourced, developed and was the Executive In Charge of Production on 500+ hours of Canadian content in lifestyle, documentary, factual, true crime, social issues and scripted production for the CanWest networks; Global, E!, History Television, Mystery, National Geographic Canada and HGTV. I continue to consultant on media concepts for independent producers; including Arctic Vets for the CBC which aired in 2021 and 2022.
Branding & Marketing
Through innovative branding & outreach, I build awareness, engaged audiences, and open new revenue streams with improved digital assets:
- Creative, impactful brand refreshes or full rebranding across your organization
- Digital marketing and campaigns for TV
- Website builds, redesign/re-architecting, and rewriting to increase impact
- Social media campaigns and influencer marketing to targeted audiences
- Impactful print communications, including Annual Reports
Board Governance
Casey House is unlike any other hospital. A specialty hospital in Toronto, we provide ground-breaking care to people living with and at risk of HIV. We offer a growing mix of inpatient, outpatient and community-based services that meet clients where they are in their individual journeys. The humanity of each client is at the heart of everything we do. As a Board Member since 2019, I am passionate about harm reduction, removing stigmas and improving the lives of people living with HIV. I have also served on the board of the Compassionate Eye Foundation, cultural groups and film festivals across Canada.
Knowledge Transfer
Events & Conferences: With 20 years of experience in events, festivals, and conferences, I have led key roles in top-tier events like the Vancouver International Film Festival and the upcoming Blue Mountain Film Festival. As a Production Executive at CanWest Global Broadcasting, I oversaw the development of TV content and curated conferences on various crucial topics for private, nonprofit, and public sector organizations.
Award Winning
Gemini Award Winning Content
Global Currents - Best Documentary Series at the 22nd Annual Gemini Awards.
Global television partnered with independent filmmakers across Canada to present three seasons of documentaries focusing on social, healthcare, environmental, indigenous and human interest subject matter. As the Executive in Charge of Production for Global CanWest Broadcasting, I commissioned and executive produced this unique series which showcased Canadian Points of View to a national audience.
Recent Content Development
Websites, member portals, magazine articles, youth engagement, media content.
Addictions & Mental Health Ontario
The
redesigned website enhances the way AMHO members and the public interact with each other online. New features include expanded resources, clearer navigation, a member portal, and easier access to a range of member benefits. The new website will increase the awareness and reach of AMHO and enhance their ability to reach governments and stakeholders across Ontario. The website serves to strengthen their collective voice in the mental health and addictions sector.
Maltby Centre Rebranding
The Maltby Centre is the lead regional agency for autism and children's & youth mental health in Kingston, ON. In April 2023, an extensive new website and Youth Portal was launched to address the crisis in mental health for kids, youth, teens and their guardians. Developed in conjunction with a Youth Advisory Committee, the new youth portal is an easily accessible web page designed to relay important mental health resources for the KFL&A community. The goals, achievements, and ongoing work of the Youth Advisory Committee are featured to inspire youth and promote youth engagement.
Messaging & Outreach
Video produced for the Compassionate Eye Foundation
Board of Directors, 2013 - 2015
Factual Media Content
Global Currents
Executive in Charge of Production
Gemini Award Winning Social Issues Documentary Series
Natural History Documentaries
Nature Demo Reel
Showrunner for Arcadia Content
Canada-wide Engagement
Canada In A Day
Co-Producer, Digital Media Producer for Bell Media/CTV
A Celebration of the 150th Anniversary of Canada
Specialized Campaigns
Reaching The Audience
Blue Mountain Film Festival & Creative Forum, June 2022
Selected Media Clients & Employers
Addictions & Mental Health Ontario
Maltby Centre for Children's & Youth's Mental Health
Blue Mountain Film Festival 2022
CanWest Global Broadcasting
Matter of Fact Media
Two For The Money
Screen Siren Pictures
Arcadia Content
History Television
CTV / Bell Media
Discovery Network
Love Nature
Investigation Discovery
National Geographic
CBC – The Nature of Things
Mystery Network
E! / TvTropolis
HGTV / OWN
The Smithsonian Network
Sundance Productions
Great Pacific Television
Make Believe Media
Vancouver International Film Festival
Whistler Film Festival
Media, Branding, Engagement & Content
I craft compelling digital communications, marketing and funding campaigns based on innovative content to grow your organization’s, reach, awareness, engagement, and revenues.